Difference of Marketing Product and Service Essay Example for Free

Difference of Marketing Product and Service Essay A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke Fulton Lusk, n. d. ). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customer’s demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. The marketer should understand the nature price of selling products. For example, the perfume price might be high because it is considered as luxury good and the instant-noodle price might be low because of it is considered as convenience good. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the service marketing is somewhat different from product marketing. The service marketing is generally used service marketing mix or 7P’s which is extended from 4P’s by adding people, process and physical evidence (Rafiq Ahmed, 1995). It is essential for any service industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a company should hire a staff that has interpersonal skills, communication skills and good service know ledges in order to provide high quality of service to customers. In addition, process is a system used to support a company in delivering the service. Process also demonstrates the overall performance of the organization. For example, Macdonald consumers will get the order within 2 minutes. The marketer needs to focus on the process due to meet the customer’s satisfactory getting the service on time. Lastly, physical evidence is external factors that related to the environment around a service area impacting the customer’s impression. Fir Example, a Thai massage and spa uses eye-catching advertising billboard locating in front of the shop and traditional decoration and atmosphere to attract foreign customers. To sum up, the marketer generally uses 4P’s in product marketing including product, price, place and promotion. On the other hand, the service marketing involves 7P’s which people, price and physical evidence were added. Because of the difference in characteristics, there are more factors in service marketing and the marketer must more concern about the customer’s satisfactory during service time. Hence, the service marketing is somewhat different and also more complicated than product marketing. I think product and services marketing are significantly different because of characteristic of itself. The first characteristic of services marketing is intangibility; it cannot be seen, touched or felt prior consumption. On the other hands, product marketing is tangible, the customer is able to touch, feel, taste or smell the product either before or after purchasing. For example, when customers walk through a restaurant, they might get the food smell from the restaurant but they cannot know how well of service if they do not buy the menu. Secondly, products can be stored in order to sell to the customer in the next time whereas services marketing mostly are unable to be inventoried, they are perishable. Hence, the value of service always exists at the point when it is required. Therefore, it seems to be very difficult to match supply with demand in service marketing. Thirdly, the other difference of product and services marketing is the level of relationship between the client and provider. Undoubtedly, there is much more personal contact required in services marketing than product marketing. In case of product marketing, customers and sellers may face each other just once time when they are dealing products and they might have no chance to see each other again. However, in services marketing, consumers and service providers may have to see each other frequently throughout until the contract is ended or until the last thing that consumers expect to gain from a service provider. There is a difference in price setting between both marketing. With product marketing, the price is easy to set by calculating from value, the strength of a brand, the quality of material and the demand in market. Furthermore, the customer can ask for discount from vendors so there is high flexibility and a standard in the price setting of product marketing. On the other hand, service marketing is quiet difficult to set fairly price. Mainly, service companies have to calculate from the cost of hiring employees and servicing time. Some companies also charge initial fee and service taxes to customers. Additionally, the service price is considered less flexible because mostly consumers cannot ask for discount from service providers. Reference http://www.extension.purdue.edu/extmedia/EC/EC-730.pdf

The Temptation of Eve in Milton’s Paradise Lost Essay -- Paradise Lost

The Temptation of Eve in Milton’s Paradise Lost â€Å"Dream not of other worlds,† the angel Raphael warns Adam in Miltons’s Paradise Lost (VIII.175). Eve, however, dreams of another world in which she will gain knowledge and power, a wish that is superficially fulfilled when she succumbs to Satan’s temptation and eats from the Tree of Knowledge. Awakening in the Garden of Eden as though from a dream, Eve searches for her identity and her place in Paradise. Satan provides Eve with a chance to gain knowledge and to become god-like. As Eve is not an equal companion for Adam, she seeks independence from her husband. Shifting her loyalty away from God and Adam and towards Satan and the Tree of Knowledge, Eve strives to find her identity in the Garden of Eden, gain knowledge and godliness, and obtain independence from her unequal partnership with Adam. In Book IV, Eve recalls awakening to consciousness but she is uncertain of her identity and of her place in the Garden of Eden. Eve's first thoughts are of â€Å"where and what [she] was, whence thither brought, and how† (Paradise Lost, IV.451-52), and it is this curiosity about her identity that leads Eve to disobey God eventually. From the moment of her conception, Eve is already distant from God because she awakens in the shade and not in God’s light. Throughout Paradise Lost, Eve is identified with reflections, shadows, and dreams. Representing the â€Å"otherness† of Eden, Eve is an outcast and she seeks to find meaning in her life. At the moment of her awakening, Eve is engrossed by her reflection in the water, which she thinks is another being. This watery, wavering image of Eve extends throughout Milton’s poem, and this further puts Eve in a weak position, for Eve is merely a ref... ...to this seduction because she wishes for an alternate world, a world where she would understand her identity, shed her naà ¯vetà ©, and gain independence from Adam. God and Adam try to conquer Eve by imposing rules and ownership upon her, but this does not work. The mother of all mankind falls from her state of grace and innocence when she perceives that she will gain from her seduction by Satan and by disobeying God and Adam. Works and Sorces Cited Frye, Roland Mushat. God, Man, and Satan. Princeton: Princeton University Press, 1960. Langford, Larry L. â€Å"Adam and the subversion of paradise.† Studies in English Literature, 1500-1900, 34: 1 (1994): 119-135. Milton, John. ‘Paradise Lost.’ 1674. Norton Anthology of English Literature. 7th ed. 2 vols. New York: Norton, 2000, 1: 1817-2044. Wright, B.A. Milton’s ‘Paradise Lost’. London: Methuen & Co. Ltd, 1962.

Noise vs Music

Was there a time in your life when you grew to dislike certain favorites? Like when you were a child you favored three spoonful of sugar over a half spoonful sugar for coffee? Or a time when you liked wearing your hair long and then soon came to like short ones, only to realize you like wearing your hair long once more? Our preferences changes from time to time – just as how our moods changes whenever we are in different situations. We think, decide and changes our mind. In everything we do, there’s this constant thing we create – change. How can we say that a certain sound may also be both to a certain listener? Remember that we perceive sounds by our auditory senses – our ears. We hear sounds every second of our life, a constant thing, but what we want to hear changes from time to time. Say we want to listen to a genre of techno music at this moment; for the meantime, this is what we call as our music. And just as how we perceive this certain genre as our music, any time of the day or year, this too can also become a noise for us should we soon dislike listening to it. The same goes to other people out there. A change in mood and likes in things especially on sounds they perceive changes. A student preparing for his examination the following day would prefer mellow-toned songs to soothe and relax his mind to study while at the same time hating the noise he hears on the other side of the room his brother is listening to – a music for him. Keep in mind how unique each person is, their personalities may be alike in some ways, but they will never be the same in everything. Two people may like similar genres but there too is a genre where one may call it music while the other noise to his ears. So don’t wonder whenever a friend of yours comes to dislike certain music, food, or anything. Nothing is permanent. Their view in things differs from time to time as well and will definitely be different from you.

Zumb A Latin American Exercise - 1246 Words

How was Zumba? Zumba is a Latin American exercise that was created in the mid-90s by a Colombian fitness instructor named Alberto Beto Perez. The fabrication of Zumba was accidental. It was stated that Perez arrived to teach his fitness class one day, and forgot his traditional aerobics music. So he used his Latin music that was available at the time and substituted it for that class (Murphy 2015). This improvised class was a hit to his students. Now Zumba is taught in gyms and studios all over the world. Not only is Zumba upbeat with Latin American music, but it also provides many health benefits. It is said that a 150-pound person can burn 400 to 600 calories per hour-long class if he or she keeps up with the pace (Weil 2012). In addition to the calorie-burning and aerobic workout, dance in general can improve balance and coordination, and calls upon a person to use different muscles at varying speeds. Zumba can also help improve a person’s mental health since Zumba requires a person to l earn and memorize the steps, twirls, and kicks of a dance routine (Weil 2012). Zumba is a preferred alternative, especially for people who do not have confidence to go run on the treadmill, or lift weights for two plus hours. With all the excitement around Zumba, I decided to try Zumba and see if I would receive a successful workout. Prior to attending Zumba I did not know what to expect. I wasn’t sure what type of shoes to wear, or if I was supposed to stretch before attending